Brewing success

As a student juggling football practice, theatre rehearsals and work in HackBerry Lab, Alec Leeseberg (17C) appreciated the pick-me-up provided by a good cup of coffee. It should come as no surprise then that one of the budding entrepreneur’s early inventions was HoloBrew, a “smart” appliance meant to provide the perfect cup every time.

Leeseberg discovered his passion for designing new electronics through Berry’s innovative creative technologies major. Working and studying in HackBerry Lab, he gained valuable skills in computer programming and 3-D printing that helped unlock his first invention, HoloView, which projected holograms using a smartphone. That product became the centerpiece of an entrepreneurship project and ultimately the basis for his own company.

Those experiences taught him the basics of managing a business and paved the way for subsequent inventions like HoloBrew. They also helped him catch the eye of GoFire, a Colorado-based startup he now serves as technology project manager, and the University of Colorado in Boulder, where he will pursue a master’s degree in creative technology and design.

Leeseberg hopes his work at GoFire and in Colorado’s BTU lab will offer a jolt to his own career prospects more powerful than any double-shot of caffeine, allowing him to take full advantage of the foundation Berry provided.

“Berry and the creative technologies major prepared me for working in this field more than any other program could,” he praised. “It gave me a set of skills and a unique perspective that I find valuable every day.”

Hear more about Leeseberg’s Berry experience in the accompanying admissions video produced while he was a student.

By student writer Katherine Edmonds

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